After a longer than anticipated break, I’m back.
Last year, I took some much needed time away from my blog and my business, and after a longer than anticipated break, I’m back. Running my business with all that entails together with the stress of looking after my senior Dobermann, Juno, meant I was reaching burn out.
Going to the studio for any length of time on a regular basis is a little tricky as Juno frets if I’m away too long, which means that working at the studio is something I have to fit in when I can. I was worrying constantly about the fact that my studio time was limited and I felt that my shop and my business were suffering as a result.
I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.Jimmy Dean
That doesn’t mean I did nothing. I may not have been working in my studio but I had my sketch books and my computer at home. After all, I am a creative person and my mind is always thinking and creating even if my hands are still, which they aren’t for very long!
Combining my Passions
During my time away from my business, I continued drawing and pattern designing from home, and just let the ideas evolve.
As I started to get back into business mode, I began to worry again about leaving Juno. I knew there was a way to make everything work, and keep everyone happy, I just had to find it.
Creative thinking inspires ideas. Ideas inspire change.Barbara Januszkiewicz
My Christmas cards were well received
During my time at home, I designed some Christmas cards. Initially they were just for fun, but I put them in my shop and they were very well received.
I enjoyed the process and realised that greetings cards were definitely an area I wanted to explore more. I just needed to find my particular niche. I wanted them to fit comfortably with my other products and form a cohesive range.
You can find my Christmas cards here if you’d like to see the complete range.
Going with the flow
If I’m honest, I was enjoying the freedom of drawing and designing just for me. There was no pressure to make products, no worrying about organising time for photoshoots and no deadlines to contend with.
I just went with the flow.
I also took part in some business webinars produced by Alison Wood, my business mentor and the person behind AlisonMWood.com
It was during one of these webinars, where we were discussing who was “your ideal client”, that I had my “Eureka” moment. We were thinking about our particular areas of expertise and how we could use that more in our product offerings.
As I wrote down my areas of expertise, which are: sewing, printing and pattern design, it all started making sense.
Sewing Themed Cards
I had it! It hit me like a thunderbolt. It seemed so obvious, why had I not thought of it before?
This would enable me to combine my passions (sewing and design) and offer a choice of fun, modern and niche cards that would be perfect for all the sewers and needleworkers out there. The best part, at least as far as Juno is concerned, I could work from home without needing to spend hours at the studio.
Sew in Love
I’m totally inspired by these new cards, in fact you could say that I’m “sew in love” with them! Ideas are flowing and the feedback has been very positive. The cards I designed for Valentine’s Day were extremely popular and I’m about to launch my Mother’s Day range! If you would like to be among the first to see them and hear about other news from the studio you can sign up to my newsletter here.
Taking time out was exactly what I needed. It cleared my mind, re-charged my batteries and allowed me to see what had been in front of me this whole time. I have found a way to combine my passions in a way that works for me and my current situation, and hopefully for my customers too.
I hope you like my new designs as much as I do!
Until next time…